The Study On Business Insurance Company Operating Agricultural Insurance Status, Problems And Countermeasures

Agriculture is the foundation of a nation, the development of agriculture is the primary task of all countries, agricultural insurance came into being, to ensure the healthy development of agriculture, the Agricultural Insurance great practical significance. At present, China’s research in agriculture is relatively weak insurance related issues more prominent, especially on the few studies agricultural insurance issues from the perspective of commercial insurance companies, therefore, this paper analyzes the commercial insurance companies operating status of agricultural insurance of Agricultural Insurance issues, leading to the relatively slow development of agricultural insurance reasons, exploring appropriate solutions. Desirable to eliminate agricultural insurance development and theoretical understanding of misunderstanding, clear the main role of commercial insurance companies, commercial insurance companies play marketing expertise to meet the service "three rural" development direction, reflecting the important role of agricultural insurance system.In this paper, by analyzing the problem and strive to explore commercial insurance companies in the process of agricultural insurance and the appropriate policy, results of the study are as follows:The first chapter, Introduces the research background and significance, summarized research in related fields at home and abroad dynamic, elaborate research and research ideas.The second chapter, overview of Agricultural Insurance-related concepts and basic problems, explained the basic theory and agricultural insurance business model classification.The third chapter, our commercial insurance companies operating status of agricultural insurance, business entities and business model analysis, presentation of commercial insurance company macro environment.The fourth chapter, commercial insurance companies operating agricultural insurance business problem analysis, analysis of the behavior of farmers behavior agricultural insurance, government behavior, characteristic of commercial insurance company behavior and its impact on development of agricultural insurance, in theory, to find commercial insurance companies in the process of agricultural insurance issues.The fifth chapter, from the perspective of commercial insurance companies for the development of agricultural insurance in question, combined with China’s specific national conditions, from the perspective of commercial insurance companies try to propose solutions to the problem.The sixth chapter, conclusions based agricultural insurance agricultural production particularity, its development process is a continuous process of innovation, I believe that the government’s support, China’s agricultural insurance will go better.