| Since the year of 2004, the "talent show" has become more and more popular; the word "fan" appears much more in people's lives. And "fan culture" also becomes a hotspot conspicuously. The group acts of "fans" do not only create a great social effect, but also produce a huge economic benefit. From grown up to now, what kind of influence that "fan culture" creates and will be creates to the business have great research value and realistic significance.This research starts from the talent show which causes the "fan culture" and its reaction, then sums up the new mode and new trends that "fan culture" brings to the business of entertainment stars by several research ways. "Fan culture" promotes the extensive use of the star system and creates the new consumer market—the peripherals market of entertainment stars. It also helps "fans" raise their awareness of IPR protection, which is very favorable for the rapid development of entertainment consumer market and culture industry in our country. But at present, it is difficult to establish a good leading and controlling system on the acts of "fans" group for the "fan culture" is a kind of new products and appears menacingly. As a result, there are also some factors exist in "fan culture" which go against to the right development of mass culture.This article analyzes the influence and the problems of "fan culture" and offers corresponding suggestion. |
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