A Study On The Construction Of Enterprise Culture In

In the21st century, the great development of the global economy to accelerate the integration process and to the fifth generation of Chinese leaders led by China’s reform and opening again in depth, SMEs face of increasingly fierce market competition Therefore, cultivate a good corporate culture will become outstanding SMEs to build their own core competitiveness, achieve sustained and healthy development of the important ways and effective protection. China’s economic development led to the Rising Group, such as the development of SMEs in the context of the unique historical building of enterprise culture in the process of forming a unique individual elements, the competition will always remain so outstanding development of business transformation will become SMEs in the development process of an insurmountable bottleneck, however, Rising Group here encountered such problems, it has been committed to the construction of enterprise culture, and constantly improve their own cultural system, to achieve rapid and healthy growth requires further study and improve corporate culture and its construction, corporate culture play the leading role in the economy.The theory of corporate culture as a guide to Rising Group for the study, in the interpretation of Rising Group’s corporate culture, based on the status of corporate culture construction Rising Group conducted a comprehensive analysis and research, pointed out that the presence of its corporate culture problems, and proposed Rising Group corporate culture and improve the program, and the corresponding safeguards. Based on the Rising Group corporate culture research, improve and raise the company’s corporate culture and improve the program, for the corporate culture problems, propose effective countermeasures and suggestions for enterprises to improve corporate culture provides some reference and reference.The first chapter. This chapter describes the research background and significance of the study methods, technical routes and the main content will be described. Chapter II outlined the relevant theoretical basis. Chapter Rising Group corporate culture construction situation analysis of the problems and the reasons. Chapter Rising Group corporate culture and improve the program. analysis in the previous section, based on the Rising Group corporate culture safeguards. This chapter of this thesis has been a summarized, and the Rising Group corporate culture based on results of research papers in the future direction of the work and achievements were discussed.