A Consumption Culture Study Of Chinese Female Fans Of "Korean Wave" In The Context Of New Media

Fans are not just a designation of one group, furthermore they are a symbol of social culture. Fans culture is the most distinctive branch of the common culture. Fans are the most discriminating,the most critical and the most active consumers all the time, so they are called "Over-consumers" by the scholars. In the contemporary Web3.0 times, in addition to the mature forms of dissemination such as forums, post bars,etc,the new forms of Internet dissemination such as micro blogs,wechat,APP,etc are endless. In this kind of language situation, fans consumption appears differently from that of the past. Compared with those as sole "textual poachers" in the traditional media times, fans in the new media times are not just loyal consumers, meanwhile their productive action is no longer limited to the forms of past adaption,comments,etc of sole textual poachers, but they directly participate in the manufacturing process of products, thus becoming " prosumer ".The fans consumption for idols and idol texts also displays different features compared with the past and promotes the flourishing development of fans economy while their identification varies.This paper chooses Chinese female fans of "Korean wave", a large fans group with high loyalty and great productivity, as study object. The first chapter briefly introduces the basic information of Chinese female fans of "Korean wave", including the statement of its classification and social characteristics. The second chapter sorts out the current consumption situation of Chinese female fans of "Korean wave", discussing the content, purpose and mental motivation of their consumption from the perspective of consumerism. The third chapter mainly focuses on Chinese female fans of "Korean wave", analyzes the new changes of their identity, new characteristics of their consumption as well as new economic phenomena caused by their consumption. The forth chapter focuses on criticizing and discussing positive and negative influence of consumption culture of Chinese female fans of "Korean wave". The study aims to provide a new viewpoint for fans culture research nowadays, enrich the research findings of fans culture and fans consumption and offer references for national producers of cultural products in production and marketing in order to promote the healthy development of fans culture and fans economy.