Rebuilding New Product Development Process For As Sanitary Company

Nowadays, science and technology progress and innovation have become the dominant factors to economy development around the world. No matter one country or one enterprise, it will become passive on growth if it does not have the innovation ability, because innovation ability is the core ability among the enterprise competitiveness abilities. To get innovation ability of product and the technology, the enterprise must set up high efficient research and development system.As one typical model of the traditional industrial, AS sanitary company seriously dropped behind at the research and development, which restricts its further growth, so it urgently needs to solve the problems how to enhance its innovation ability, how to form one high-efficient product R&D system and how to build up one high-efficient R&D team. According to its actual situation, the thesis explains how to set up and implement product development process.Firstly, analyze and investigate the situation of the company and the development management to confirm the problems during research and development. Then confirm the target and scope of its product development. Secondly, learn two popular benchmark processes which applied by many enterprises–"Stage-Gate"mode and Integrated Product Development mode, and compare the existing process with the benchmarks to find the gap and shortage, to confirm the improvement direction, then design the new process based on the bottleneck, key successful factors and improvement direction. Lastly, choose some experiments products development projects to run the new process and track and summarize the problems during the trial running.Through setting up and implement product development process, the factors of product strategy, R&D organization, project management, R&D capacity are integrated organically to achieve the target of setting up high efficient R&D management system, which will be helpful to offer the reference for the similar traditional enterprises to set up high efficient products development process.