The Exploitation Of Human Beings' Common Values

Public Service Advertisings (PSAs) focus on people and people, people and society, people and natural. PSAs are the performance of social civilization and progress. It has an important role in the community's healthy and sustainable development. Protecting the environment, protecting wildlife and concerning about the state of human existence are forever themes of PSAs. Many public service advertisings reveal society problems. They can regulate the rationality of human behavior and guide human values correctly.On the basis of PSAs'actuality of development and having public service advertisings, it takes analytical method of content, comparing, cases and induction to study this subject. The purposes of this study are exploring the common values of human beings and understanding the PSAs of China's actuality and scarcity. Compared to PSAs of the world, PSAs of China have some differences and lack in themes and creation. According to these purposes, PSAs of China can make it developed very well to promote the development of society.PSAs reflect human beings'common values——social ethic value, cultural esthetic value and economic value. PSAs can maintain the harmony between people and people, coordinate the contradiction between people and society and promote people and natural harmoniously. PSAs can pass national culture and tradition. Aesthetic value is one of the most important values of PSAs. According aesthetic value, we can get some other values correctly. PSAs also have economic value. It's a manifestation of enterprise's social responsibility. Enterprise can shape the brand and enhance its image among customers.Public service advertisings present profound meaning from the fact. It can create new point to react problems. The advertisement educates us concretely rather than abstractly with a strong practical significance. Human beings would face a terrible crisis if they don't take an action to solute problems of the nature. People would care of others who are in trouble so that the society would be full of love and harmony.The world PSAs'themes contain many social problems. It contains global warming, pollution, trees, protecting animals, unsafe water, smoking, drinking and driving, road safety, kinds of cancer, family violence, homeless and so on. Themes of advertisings reveal so many problems of the society. People need peaceful and harmony environment to live together. Natural life-form has right to live in the nature. So, there are so many public service advertisings appeared in medium. With the analysis of typical themes of PSAs, we can get the feature of PSAs of world in themes and creative expression. PSAs of China also focus on many social problems. There are a lot of advertisings putted out. PSAs of China go together with some important events and have an important effect on society's development. Some themes of PSAs reflect Chinese characteristics.According to the analysis of PSAs, we can get the feature and difference between Chinese and foreignism PSAs. PSAs of the world start with details during creating and expressing on some theme, using kinds of creative methods. Her advertisings are full of novelty and brilliant menu to convulse people and teach them to have correct behaviors. These are good for PSAs of China to study.Compared with PSAs of the world, PSAs of China have some lack on the theme's choosing and creative expression. In sum, there are two aspects. First, the scope of theme's choice is too limited, just emphasizing particularly on some problem. Second, it has more prodigious space to develop on creative expression.According to lack of PSAs of China, it should learn from PSAs of the world, enrich themes and use wonderful creative expression to improve public service advertisings of China. We can use the power of PSAs to reveal social problems to influence people's behaviors imperceptibly. According to the development of PSAs, we can promote the people, society and natural to develop harmoniously and forever.