Research On The Theme Appeal And Creative Expression Of Family Ethics Public Service Advertisements In My Country

As the advertising industry developed,in China,the development of public service advertising industry has received wide attention from the academic community and the industry.However,there are few researches on family ethical public service advertising,and the lack of sample analysis of specific advertising works.This article is aimed at the shortcomings of public service advertising research in China,taking Chinese family ethics themed public service advertising as the research object,analyzing from the perspective of theme selection,creativity,and vision,revealing the main types of domestic ethics themed public service advertising theme selection,and analyzing its characteristics and deficiencies.The forward development of the society has transformed the traditional family model into a modern family pattern.Orthodox notion have also resulted in conflict with contemporary notions,causing the various family problems arising from the lack of communication,and eventually resulting a range of social problems.Therefore,the effective dissemination of correct family ethics is in line with the needs of social policies.Therefore,research on family ethics public welfare advertisements has certain social value.First,This article briefly describes the basic content of traditional family ethics in China,and some changes in family ethics with the development of the times,and points out some of the more common ethical and moral anomalies in modern society.and analyzes China from the perspective of social reality.The reasons why family ethics are used in public service advertisements,combined with examples of contemporary family ethics public service advertisements in China,analyze and summarize family conflicts are highly valued,classifing and summaring the family in recent years in China.Four aspects of ethical PSAs: caring for the elderly,caring for left-behind children,anti-domestic violence,and family education-related content,from visual elements such as modeling,color contrast,text and typography,and expression methods for images,painting,and emerging technologies Isoanalyzed its representation.After reflection,it is found that the theme choice of Chinese family ethics public welfare advertisements has obvious theme bias,and the expression of emotions also has a certain unity.In particular,it lacks themes for new family problems and contradictions.For emerging advertising audiences who are looking for diversity and personality,this is not yet attractive and unconvincing.In modernsociety,the remodeling of family ethics requires us to improve the creative expression of public service advertisements,further broaden the topic scope,and pay more attention to social contradictions in order to achieve better public service advertisement results.Through some research conclusions in this article,the author hopes to provide some inspiration for the further development and research of family ethics public welfare advertisements in China.