Analysis On The Influencing Factors Of University-Leading Agricultural Extension Service

Under the new situation, colleges and universities should participate in the national agricultural technology innovation system actively and be duty-bound as the main body of the new diversified agricultural extension system in China. But in our current agricultural extension system, the University organized agricultural extension alienates from the government agricultural extension system in the long term, and its advantages and potential is not fully realized in a large extent. Therefore, farmers as the main receptor of the university-leading agricultural extension services, and teachers as the donor of the university-leading agricultural extension services, farmers'satisfaction to the extension services and teachers'enthusiasm to participate in extension services are analyzed by investigation, ultimately to explore the relevant factors of university-leading agricultural extension services, which has a certain theoretical and policy reference value for the establishing the dominant position of University in the new diversified agricultural extension system and improving the coordination mechanism of multiple body of the new diversified agricultural extension system.This study selects the Agricultural University of Hebei as the empirical research object, uses the frame theory and motivation theory of the Agricultural Extension and uses effective communication theory of Organizational Behavior, investigates 246 households in the three combinations base(teaching, research and extension services)and 160 teachers who participate in grassroots extension services for many years and are not involved in the extension services, and from the perspective of farmers and teachers to analyze the main factors of university-leading agricultural extension service. In the study, the qualitative methods are used to conclude and statistical description for farmers, teachers and other relevant information; the quantitative methods are used to analyze farmers'satisfaction to university-leading agricultural extension and teachers'will to participate in university-leading agricultural extension and their factors, and from the factors of the personality characteristics of farmers and teachers, and the external environment factors to find out the main factors, then targeted to improve these factors, and to provide evidence for the improvement of these factors and the environment. The main conclusions are as follows:1,Farmers will take the lead in adopting new technologies, where the farmers belong to, any problems of the extension service, the number of contacts with teachers in one year and there is association in the village, which affect farmers'satisfaction to the University -Leading Agricultural Extension Service. Therefore, university-leading agricultural extension system should be established, and "three combinations" base of teaching, research, and production should be attented.2,The inspirit system of school is perfect, the need of teaching and research, and the need of the implementation of the project, which are important factors for teachers to participate in agricultural extension services. Therefore, the University-leading agricultural extension needs the active cooperation of national and relevant departments, also needs to improve the building of human resources and incentive mechanisms.3,Based on the key factors are screened, the specific countermeasures are presented, such as the dominant position of the University in the new diversified agricultural extension system to be enacted, the State should create a favorable legal and policy environment, local government departments should support and cooperate fully, the school should build the mechanisms of personnel training and incentives, as well as the benefit-sharing mechanisms between universities and experts and farmer cooperative organization and farmers who have a lage size in planting and breed aquatics.