Research On Integrated Operation Management Of Chinese Insurance Group

The operation of insurance industry has characteristics of high-risk, varieties of customer demands, low standardization, high requirement for the processes and IT system. Due to rapid developing, insurance companies are bearing more and more pressures from internal and external environment. They are required to strengthen the management of controlling risk, enhancing customer experience, optimizing the cost structure, which is a huge challenge on the operation management.Shared service is a more advanced concept which was applied in integrated operation management. The integrated operation was proved to achieve good results at risk controlling, service improving, cost optimizing in the world. This paper is trying to explain how to apply integration operation in Chinese insurance companies by studying the theory, effect, implementation methods and approaches of integrated operation and deeply analyzing the model of Ping An Insurance Company. Meanwhile, based on the studying lessons learned of domestic and foreign insurance companies especially Ping An Insurance Group's operations, we try to find out the possible risks of integrated operation, and provide some constructive views of how to practice integrated operation better in Chinese insurance industry.