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Research On Ping An Insurance Company's Centralized Back-up Operation Pattern

Posted on:2019-06-06Degree:MasterType:Thesis
Country:ChinaCandidate:H H ZhangFull Text:PDF
GTID:2429330545472510Subject:Business administration
Abstract/Summary:PDF Full Text Request
In order to occupy the insurance market quickly and increase the market share,Ping An Insurance Company established lots of branches in China,but what they ignored are the hidden risk that exist in the traditional operations management,and along with it are risk dispersing,overlapping organizations,high operation cost and low efficiency.Whereas,the international insurance companies have entered the Chinese market gradually,additionally,the stealth competition of the domestic peers is also existing,therefore the company is itself now in an embarrassing situation both external and internal.Afterwards,Ping An Insurance company take the lead to launch the centralized back-up operation pattern in China to enhance the core competitiveness.As a consequence,Ping An Insurance Company has become the bellwether and a model for China's Insurance industry.This article analyzed the disadvantages of Ping An Insurance Company's traditional operation modal.It absorbs the main research points and research results of the current scholars and refers to the research resources both at home and abroad.Literature research method,nominative analysis and case analysis were used to analyze the data that was collected from the materials of Ping An Insurance Company and the interviews of the employees in that company.Thus,it states the scientificity of centralized back-up operation pattern vividly.The successful use of centralized back-up operation pattern in Ping An Insurance Company promote the company development effectively.The company standardized the process of underwriting and settlement of claims,so it achieved the goals of realizing the centralized control of the whole company's risks,promoting the operation efficiency,decreasing the operation cost and enhancing the customer satisfaction and it also becomes the emulate modal for its competitors.Through the analysis of centralized back-up operation pattern in Ping An Insurance Company,using the Organization Structure Theory,Business Process Re-engineering Theory and Economies of Scale Theory as the support,this paper indicates the key path of the implementation of Centralized Backup Operation for insurance companies and italso focuses on the risks and difficulties that may face during the implementing of the pattern simultaneously,aim to give some guide and suggestions to the insurance enterprises when they are running the centralized back-up operation pattern.
Keywords/Search Tags:Ping An Insurance Company, Centralized Backup Operation, Process reengineer, Organization structure, risk
PDF Full Text Request
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