Research On Social Responsibility Performance And Optimization Strategies Of Ping An Insurance Group

With the continuous development of economic society,corporate social responsibility has been paid more and more attention by the public and business operators.In the modern economy,the financial industry has gradually become a powerful driving force for the development of the national economy and society.Compared with the banking industry and the securities industry,the insurance industry has distinct particularity.The origin of insurance industry is its safeguard function,that is,to improve the ability of the whole society and individuals to prevent and resist risks.The particularity of this industry determines the importance and necessity of fulfilling its social responsibility.However,compared with developed countries,China's insurance companies are still in the initial stage of fulfilling their social responsibility,and the lack of social responsibility occurs from time to time.In addition,as the insurance industry in China is in the golden stage of development,the number of enterprises is growing rapidly,the scale difference is large,and the internal management level is uneven,leading to serious imbalances in the performance of social responsibility of insurance enterprises in China.This paper first discusses the theoretical concept,research status and evaluation methods of corporate social responsibility;Secondly,based on the theory of "stakeholders" and the theory of "four in one" and combined with the status quo of social responsibility fulfillment of insurance enterprises in China,the evaluation index system of insurance enterprises with seven first-class indicators,38 second-class indicators and 59 third-class indicators is constructed;thirdly,China Ping An,the leading enterprise in China's insurance industry,is selected as the specific research object,and its social responsibility practice is analyzed and evaluated by using the constructed evaluation index system;finally,the problem-oriented Ping An Group put forward optimization measures,to promote Ping An Group and even China's insurance companies to actively fulfill their social responsibility to put forward suggestions,while providing a reference for the insurance regulatory authorities to further strengthen the guidance and management.