Study On Rural Residents' Consumption Structure Of Ningxia

This paper researches on rural residents of Ningxia province. Using theories of consumption and combining to reliable verifying methods, it studies the present situation and the developing trend of the rural resident's consumption structure. From this study we hope get useful results so as to help us enlarge consumption market and improve consumption structure .The main contents are shown as follows: Firstly, makes a review on related theories and concepts on research question to lay a foundation for later studies. Secondly, analyses changes of rural residents'consumption structure and contrasts of the consumption structure. Thirdly, analyses consumption structure features and changes trend by ELES model and grey forecast model. Finally, poses a few proposals to optimize the consumption structure based on the conclusions of researches.The conclusions of the paper are shown as follows: At first, as increasing incomes in recent years, structure up grades speedily and the consumption structure of rural residents in Ningxia shift from adequate foods and clothes period to well-off phase. The food expenditure is rational, and food prices stabilization policy is beneficial to add other goods. The expenditure on house is a little too high.living expenses,the expenditure on household appliances is too low, it is disadvange to rural residents's living standard. Transportation, medical care are consumption hot spots, but demand of them are sensitive to price changes. Education and entertainment services needs more attention ,because it is insufficient. Their exists significant gap between plain terrain and mountains in the consumption structure. At present, the two districts have the same additional consumption to meet the lower level of foods and clothes and residence , but in terms of high-level consumption, the plain terrain apparently higher than mountains. In additional ,mountains have significant gap in food quality and household equipment quantity with plain terrain, it shows that mountains consumption structure still needs to be regulated.