The Marketing Strategy Research Of Bvlgari Nanjing Branch

Enters the new century, along with our country economic restructuring unceasingly thorough, since especially in October's,2008 financial storm, The jewelry profession in the intense market competition faced with the unprecedented serious challenge, The commercial Limited company(BVLGARI) has been under the very big impact day by day in Southeast Asia's service, but in China, how the company comply with the time on own initiative the request, meets the new challenge on own initiative, the casting new superiority, from the surface gain stable amount of increase, is transport business superintendent pays attention to and the earnest research idea question specially, thus the service marketing also more and more takes seriously for the superintendent.For this, demand is to promote chinese luxury goods market growth of the main reason, especially the city, the demand for luxury and the 1980s was born of women are increasingly willing to buy a luxury, these women outstanding characteristic is willing to go "image"; these people is expected to 30 years old or after going to be luxuries, the regular customers, And Chinese luxury goods market not only confined to Beijing and shanghai, pouring into big city of ShenYang, QingDao, TianJin and other the luxury of city is increasing. the consumption of Chinese luxury goods is is only with the not mature to describe, the public is still not prepared to accept the cost of luxury goods, many people can't understand that this is a waste, and in other countries have the luxury of the industry at the beginning of the situation is more similarIt take (BVLGARI) the NanJing jewelry market as a background, in the analysis present Nanjing jewelry profession marketing present situation's foundation, using the interview, determines the nature of with the quota research technique, carries on the preliminary discussion to this novelty shop's sales service marketing plan. Under this economic environment, in the present operation process has some problems, these questions are puzzling the company decision-making strata and the management throughout, becomes the company to further develop with the better profit stumbling obstacle, moreover these questions the general election have and have certain representation in the present Chinese real estate brand operation process, not only studies and solves them which take the great significance, moreover to the luxury goods in China's development, the operation provides the new mentality.