Research On Online Luxuries Consumption In China

The research on online luxuries consumption is based on luxuries consumption research. Online luxuries consumption existed as a combination of luxuries consumption and consumption online. However, internet is no longer just a stony technical pattern for the consumption of luxuries, as the perfection of e-commerce in the field of online marketing;it followed the trend of today's luxuries consumption. As we used to take luxuries as choices of few rich and the people of the leisure, the online luxuries consumption is targeted at the internet users who are used of online life. Viewing from today, online luxuries consumption would not necessarily become the mainstream of next generation's consumption, but it's an inevitable trend in the future that online luxuries consumption will grow. The research of this article is based on this background, and the article is divided into five parts:Part 1, It focuses on the phenomenon of the purchasing capacity of luxuries in our country, which attracts great attention in the international market. On the basis of development of our country e-commerce, I put forward the proposition about our country's online luxuries consumption. In the article I have demonstrated the great theoretic and practical meaning to study online luxuries consumption, and I have also analyzed the current situation both at home and abroad, and gave out the main idea and content of this article.Part 2, mainly talked about the relevant basic knowledge of online luxuries consumption, offered a reference point for further expansion of this article. We introduced and defined the characteristic and classification of luxuries at first, then narrated the economics principle of luxuries consumption, and analyzed the consumption types and psychology of the luxuries consumers at the same time. Finally we reached the point of the networklization of luxuries consumption, and analyses the characteristic of online luxuries consumption.Part 3 is the key part of the dissertation, which introduced the current situation of both domestic and international online luxuries consumption. Through a careful study, I sum up to a large amount of materials on region analyses, target group and product category for luxuries consumption of our country. Based on the evaluation and analysis of luxuries consumption website, I gave a comprehensive introduction to the internetplatform of our country's online luxuries consumption, including the analysis of its function and service, managing pattern and profit pattern.Part 4 is an important part of the full text, which points out the existing problems and deficiencies of the online luxuries consumption of our country, including the authenticity of the online luxuries and security issue in the trade, expropriation and management problem, immature minds of luxuries consumers of our country, relevant tax issues and the absence of native brands etc. Then I provided some corresponding suggestions to these problems.Part 5 is the conclusion part which gave a summary to this text. Through research of the luxuries and preliminary research of online consumption, we have learned online luxuries consumption not only leads fashionable consumption, but also spurs enormous motive force for economy growing. The research not only gave us an idea about luxuries, but also helped us to keep the consumption standard of our country at the present stage, thus bring the opportunity for the development of e-commerce market of our country. I pointed out the direction of future research work at the end, in order to move this new subject forward to progressiveness and perfection.