Safety Culture Visual Identity System Design Methods Research

Development of safe production, with the development of the recent10years the introduction of OHSMS and the safety culture construction in the wind, and safety equipment and facilities, safety inspection, safety equipment supporting products such as safety engineering "hard power" compared, safety in production of soft technology-safety culture, the development of the work of production safety and reduce the accident rate effect of gradually by researchers, and is committed to the theory research and application, so as to produce a safe production of "soft power" progress and development in the field of wind of safety production in china.In recent years, not only the industry leading enterprises, the company attaches great importance to the construction of safety culture of soft power, the State Administration of work safety has issued the relevant documents, to promote the development of safety culture construction work. Such as the2010release of "on the activities to create a safety culture construction enterprises to carry out the guidance work safety law (2010)(total number5", and the safety culture construction demonstration enterprise evaluation standard, the safety culture of construction goal, strategy, policy, requirements, measures for the planning and deployment.In this context, many enterprises regardless of size, industry risk level, in safety culture construction.Statistical data shows,87%human access to outside information through visual, only13%is to rely on other senses except outside the eye, visualization will receive more and more attention. A way of the visualization is safety culture visual identity system, it is an effective method for the construction of safety culture is the visual symbol, to spread in the form of safety culture, safety information, it enhanced the safety awareness, safety behavior norms, reducing safety accidents, has a unique, very important role. Safety culture visual identity system in the visual enjoyment at the same time to the enterprise employees, and create a good safety atmosphere, so that the security staff consciously. This paper from the two major content of safety culture visual identity system is the safety culture and safety culture of logo publicity carrier, with visual recognition system theory, color theory, design content and clear the safety culture and safety culture symbol carrier, and safety culture theory, information theory, put forward the design model of safety culture visual identity system, a comprehensive introduction to the design method of s safety culture visual identity system. In addition, through empirical to the Ministry of water resources of Xiaolangdi Dam project management center, specific analysis, using the method proposed in this paper, empirical research, proved the feasibility of the design content and method.