China Traditional Elements In The Application Of Tea Packaging Design

After a long history of development, Chinese tea has formed a unique teaculture. Drinking tea has become an excellent tradition and good habits and tenChinese’s tea are renowned at home and abroad. At the same time, with the development ofmarket economy, tea, as people life indispensable drinks, is in great demand. Asthe tea "jacket"--more and more attention is given to packaging design. Colorful teapackaging not only play in the role of effective protection to the tea, but also play the role oflandscaping and increase the added value of tea, thus the tea packing can attract more andmore consumers. The most important one is that it promotes the excellenttraditional Chinese tea culture, enhance the tea market competitiveness of the manufacturingenterprises and enlarge the market share of tea.Starting from the tea packing design, this paper discusses how to put China excellenttraditional elements into the tea packing design to meet people’s traditional aesthetic. At thesame time, given the tea as a commodity and ethnic characteristics, carry forward the finetraditions of the Chinese nation and culture, enhance the tea culture, to improve the culturaltaste of tea.This paper includes the following aspects: first, analyses the origin of theresearch and significance; second, starting fromthe current research situation of Chinatraditional elements in the application of tea packaging design, to Chinese traditionalelements exist to efine and tea packaging design characteristics, problemsin brief review; third, according to the actual application, expansion of China traditionalelements in the application of tea packaging design, detailed analysis and discussion from thetext, material, color, pattern, shape of each aspect; fourth, discusses the trendof China traditional elements in the application of tea packaging design from the designmethod, principle, ethnic characteristics, environmental protection packaging, packagingdesign of tea to constantly innovate, using a variety of design methods and advanced designidea, in order to ensure the sustainable development of China tea packaging industry, improvethe occupation rate of market of tea. Finally, the entire article summarizes, tea packaging design should make innovation and development, we must inheritand use Chinese traditional elements.