Application Of Chinese Traditional Elements In Food Packaging

Shiwu dessert is a Chinese dessert brand.It mainly deals with Chinese dessert such as yolk crisp and mung bean crisp.Through Market Research and development,it is found that the logo and packaging of this dessert tend to run counter to the modern design style and the Chinese dessert style it operates.Therefore,this paper will mainly elaborate on the improvement of the logo and packaging of Shiwu dessert in order to keep in line with the sweetness style of management,and more importantly highlighting the market influence of food comprehension dessert.With the continuous improvement of people' s living standards,dessert has become a part of our life.People pay more attention to the packaging design of dessert besides the taste and quality of dessert.The refreshing and fashionable dessert packaging on the market has already produced visual fatigue.Therefore,the innovation of dessert packaging design has become inevitable.With the popularity of Chinese traditional elements in recent years,the application of Chinese traditional elements in dessert packaging design will inevitably become a popular trend,injecting new vitality into modern dessert packaging design.Chinese traditional elements refer to the symbols,images and customs that are recognized and condensed by most Chinese children(including compatriots from Hong Kong,Macao and overseas Chinese)and embody the spirit of Chinese traditional culture and national dignity and interests,such as calligraphy,seals,Chinese paintings,auspicious cloud patterns,Peking Opera facial makeup,etc.With the development of society,more and more products with distinct nationalization characteristics have attracted widespread attention of consumers.Therefore,whether in China or in other countries,has begun to pay attention to the development of traditional culture of their own nation,and more and more examples of the application of traditional elements in product packaging are given.Through Market Research and data collection,we got creative inspiration,and redesigned the packaging of Shiwu dessert from the aspects of shape,logo,font,color and pattern.Through a series of creative process,a set of dessert packaging was designed.The design process went through a long process of drafting,negotiating,revising and finalizing.Finally,the finished product of the design was displayed in the graduation design exhibition.