Combination And Study Of Nostglgic And Fashion Elements In Towel Product Design

Nowadays, as the necessity of life towel seemingly small and ordinary and as thoughdoesn’t deserve to design or focus too much on. On the condition that people‘s life islimited to adequate food and clothing, they have less stringent requirements of towelselection, but with the higher standing of living that more comfortable andenvironmental-friendly towel textures like bamboo fiber, untwisted yarn etc. arise at thehistoric moment.Therefore the products is striving to standing out of the crowds andenhancing the consumer desires,the designer should pay more attention to the innovation ofthe design and packaging in addition of towel practicability and make the towel the articlesfor daily use adds the fun of life.This paper conducts a survey of current towel market and analysis the purchasingpsychology of consumers as well as the trend of product, and finds that nostalgia productsare very popular at present. So how to design the products to the taste of post-80groupwhich the main consumer in this field is the top priority for designer. Combination andtransformation between nostalgia and fashionable elements is the major field the paperdiscussed. The products mix the nostalgia goods familiar to the post-80s and fashionableelements presents a new appearance from the overturn screen to colors. Our life will bemore rich and colorful when the towel aesthetic value reflects.