The Appraisal Index System Study On The Competitiveness Of City Meeting And Exhibition Industry

Though our country just started meeting and exhibition industry short time ago, but it develops very fast for the impetus brought by its huge economic benefits and social benefits. Now in our country the meeting and exhibition industry has form its setup preliminary: Vertically the MICE cities have developed into three levels like stairs and horizontally they have developed into five meeting and exhibition industry zones. But with the fast development the "over-heat" phenomenon also becomes more and more obvious and many cities set irrational target for their meeting and exhibition industry without considering their real conditions. This causes a lot of waste of resources, serious market disorder and malignant competition between cities and does harm to the healthy and sustainable development of the industry. It requires us to speed up the study about the theory on the city competitiveness of the meeting and exhibition industry and this is why the paper chooses the topic.The paper is the application of the theory of industry competitiveness to the study about the meeting and exhibition industry. Based on the theory of industry competitiveness and assigning the frame according to the "Diamond" raised by Michael E. Potter, it first specifies the factors affecting the competitiveness of city meeting and exhibition industry step by step and then sets up the appraisal index system of the competitiveness of city meeting and exhibition industry. At last it applies the system to Beijing, Shanghai and Guangzhou and proves that the system is practicable.It is specified in five chapters: chapter 1, Preface; Chapter 2, The state of the city meeting and exhibition industry in our country. Introducing the background of the study; Chapter 3, The analysis on the factors affecting the competitiveness of city meeting and exhibition industry; Chapter 4, The appraisal index system of the competitiveness of city meeting and exhibition industry; Chapter 5, The application of appraisal index system of the competitiveness of city meeting and exhibition industry to Beijing, Shanghai and Guangzhou.