| Jiangsu province is one of the provinces with economic flourishing. Starting from 2000, Jiangsu economy has stopped its falling, to go forward into a new turn of growth cycle. But there is a problem which can not be neglected, Jiangsu economy development is drived insufficiently, it leads to the issue of positive promotion to consumption for preserving the economy in a normal cycle. It is important to research on the consumption behavior of Jiangsu residents which can be classified in different groups that is helpful to make clear the consumption preference and consumption patterns. According to above the proper countermeasure and suggestion is bring forward to enlarging consumption from internal. Different with the popular method based on the local equilibrium theory, in this paper afford are made to research on the consumption structure character for which the method of SAM-based multiplier is applied with data developing from the Jiangsu macro and micro Social Accounting Matrix. The conclusions are as following:Firstly, the result demonstrates that the consumption of urban residents is weak totally, but response of the different family is various with different expending items. Secondly, the expense on food and education of the different class in urban residents is descending as their income ascending. Thirdly, the expense on the culture and entertainment is increasing as their income rise among different classes. Fourthly, the housing expense is the strongest appetite in all nine kinds of commodities and services of the mid-class and above. Fifthly, the housing, food and the transportation communication is the hotspot in the countryside reality consumption, but little attention is paid to the consumption of education, cultural entertainment, and health care, especially the weakest appetite for the health care. Sixthly, the income of low, middle, mid-high and high classes in countryside have stronger appetite for the housing expense and their consumption potential is great, while the mid-low household has theirs for food consumption but low potential. Seventhly, durable consumable of countryside has its stronger potential consumption, while it is withdrawing gradually in the high income inhabitant. Eighth, the mid-low and lower classes of country residents have strong appetite for health care, which have their great consumption potential. Ninthly, more expense on traffic and communication is seen by countryside but with insufficient potential. Finally, the low income of... |
