The Financial Process Reengineering Based On The Funds Utilization Efficiency Of Shandong Guohua Communication Development Co., Ltd.

The paper was written for the sake of solving the low fund utilization rate problem in the company and of reengineering the finance process in practice. Shandong Guohuo Communications Development Co., Ltd (hereinafter referred to as"Guohua Co.") is a provincial mobile agent with more than ten years practice in managing communication equipment, in charging of sales and after-sale services of several famous brands of cell phone in the territory of Shandong Province.Currently, with the fierce competition of the markets, notable changes have been emerged in interior and exterior environments of Guohua Co. The competition among mobile sales industry is no longer limited in amount and market share, but in the efficiency of Accounts Receivable Turnover and making good use of fund. The key to obtain much more market share and running profit is to make effective use of working capital and quicken the Accounts Receivable Turnover.In terms of the complicated interior and exterior environments, board of directors of Guohua Co. decided to reengineer finance process based on the characteristics and real demand of the company for the sake of scientific management and healthy development. The Reengineering Finance Process, which is practical, is tailored for Guohua Co. In addition, through publicizing and training in related financial positions, the finance process reengineering system has been applied to the operation departments of the company and as a result, the efficiency of usage of capital and operation ability have been increased.The paper was composed of five parts. The research approach is according to first putting forward the problem, and then project designing, selecting, implementation and problem settlement.The first part of the paper summarizes the businesses of Guohua Co. and proposes the problems facing at present. It utilizes the approach of SWOT Matrix to verify that it will be helpful to enhance financial management function to realize new strategic target of the company. The old finance process has been fallen short of business development; therefore, it would be imperative under the situation to reengineer the finance process.