Research On Marketing System Integration And Management Of Dalian Powerheating Company

At present, Information system has been widely applied to various fields ofsocial development。Because the characteristics of the system，Can strengthenenterprise information management，Scientific and rational use of information systemto suit one’s measures to local conditions, formulate the plan managementinformation system, Establish and perfect the enterprise information system, the useof information system is convenient, high volume data processing function, improvework efficiency, reduce operating costs, strengthen the basic management ofenterprises, to provide accurate information for decision-making enterprises, so thatenterprises win economic benefits and social benefits.In this paper, from the basic situation of Project Marketing Management Dalianhigh power heating company before the integration of, Through the analysis of theintegration of marketing management system project personnel costs, appliedstatistics, banks charge ratio of target, and puts forward the planning scheme ofmarketing project management system integration. At the same time, find out themain problems existing in the project, and put forward concrete measures, in order toclarify the necessity and importance of Dalian high power heating Co. Ltd.established marketing management system of silver thermal network toll. Marketingmanagement system integration project aims to marketing management fees, heatingenterprises heating production scheduling, customer service, engineering supervision,inspection management, office management such as heating enterprise managementof all business related Integrated management information system platform to build together a multisectoral, reach the cooperative management mode, so as to reduceartificial workload, To improve the work efficiency, reduce the error information,reduce friction between the various departments, a solid foundation for thecomprehensive development of heating company. Through analysis of the causes andsignificance of integrated system project fees, illustrates the importance of marketingproject management system integration. Analysis of the problem of system operationstatus of marketing management and existence, put forward reasonable suggestions,help to further improve the marketing management system. In addition, this paperintroduces the integration of programme planning and functional module function, thenecessity of further clarifies the project of the company at present and in the futuredevelopment and the importance.Along with the development of enterprise informationization, modernization,standardization, separate marketing fees management system before the company cannot keep up with the pace of enterprise development, Only integrate decentralizedsystem, Each branch management standard, Information from therelevantdepartments to share, The production scheduling, inspection, etc. the functioninterface, In order to enable enterprises to truly realize the integration of managementand control. In order to have more room for development, the development offaster, better enable to the company.