| Xi'an city, located in the large northwest land, is a bridgehead of economic growth and development in the western area of China. While the system of real estate operation and the behavior of market are gradually standardized to be a high level, the investment potential of real estate is huge. At the same time that real estate in swift development, many problems occur, such as too great investment, poor balance of various structures, and too high of empty rate. In recent years, the overall macro-control has been carried out, in terms of the national policy of real estate. There are some reasons that arouse these problems, but the hysteresis of the investment analysis research of microscopic enterprise is one of important reasons. This sticks out particularly in the investment projects of real estate. This paper emphasizes the investment analysis of real estate project, and offers the scientific investigation data and investment strategy for the company's investment project of real estate.The present situation of real estate in Xi'an city has been analyzed, as well as the domestic and international development of real estate. The implement lessons and the experience of real estate project in Xi'an city are summarized. A general operating procedure and the detail plan of real estate project has been put forward. The research analysis for the project "Shangling Elegant Garden" that will be implemented soon, has determined operating main points, in order to get theoretical guidance to practice and ensure successful finalization of this project. 2005-years market and the tendency of Xi'an real estate development are foreseen, and the contents in the aspect of real estate investment are documented in all-directional exposition. Based on analyses ofstrong points and disadvantages ot the implemented real estate projects, some general rules of real estate project have been summarized. For undergoing projects of real estate, analyses on market hiberarchy, product level, and operating procedure have deepened operation experience and the theoretical level of real estate project.In this paper, a great effort has been made, macroscopically and microscopically, to elaborate all points that have to be considered in the implementation a real estate project, based on the combination of practice and theory. A specific project of real estate is taken for detail analysis. In actual operation, the proof-test is necessary to check the conclusions and further improvement is essential. The investigation achievement in this paper is to guide Xi'an Investment Co. as an investment main part of state-owned enterprise in market economy, to enlarge investment scale and to promote enterprise image, and to make the project operation of real estate, which have summarized some practice experience and theoretical data. Meanwhile, there is a significant reference to the development of the residence buildings in Xi'an city and the investment decision of the development business of real estate in a period of the future. It is helpful to raise the level of the company's operation and management of real estate. |
PDF Full Text Request