The Investment Plan Of TS Company On L Project In Sino-Germany District

Commercial real estate is an extremely important part of the real estate development industry.In the past 10 years,a nationwide commercial real estate development boom has started.Commercial real estate has been able to develop rapidly with stable cash flow and increased fixed asset investment.At the same time,due to China's national macro-control policies and market supply and demand,the development of the entire residential real estate sector has slowed down.In this context,commercial apartments with residential functions have become very popular with investors,and the value of commercial real estate has been highlighted.At present,the overall apartment market in Foshan is showing a rising trend,and the market is expected to be optimistic.In the area of Foshan New City,no new projects entered the market in 2017.Although inventory and supply barely met the market demand,affected by related policies,the number of foreign investment customers increased significantly.The overall situation of the apartment market in the area was positive,and there was ample room for market development.This article takes TS company's acquisition of L real estate Foshan New City apartment project as the research object,and analyzes various aspects of the project through the form of business plan and various analysis tools.Firstly,it introduces the basic situation of the project and the background of investors,then analyzes the real estate market,especially the commercial real estate market;at the same time,in addition to analyzing the five-competitive competitive model and SWOT of the project,the marketing strategy,finance,and The investment risk has been analyzed in detail.After a detailed analysis of the relevant parameters of the business plan,the conclusion is that the project is located in the core area of Foshan New City,where the supply of apartment properties is relatively tight and the quantity and price are rising.In addition,the new city planning,Guangzhou apartment Restrictions on purchasing,“three subways and double light rails” and transportation hubs are good,and the investment value of the project's targets is prominent.There is a large room for price increase,and investment returns are considerable.