Business Plan Of SATC Stage â…¡ Project Of The Gansu Seventh Construction Group

In recent years, the real estate market develop steadily, but macro environment change in macro environment of real estate market causes more and more investment risk. So the prudent investment is necessary. The commercial prospectus which is scientific, practical and operational appears especially important. Currently, the Lanzhou real estate commercial prospectus still is at the beginning stage. In order to achieve the target of property development, the business plan has to be well prepared.Therefore, this article based on the present China real estate development macro environment and combined the topic of Gansu seven Jian Shui An Tian Chen Phaseâ…¡to elaborate the key process and the operation flow of the real estate commercial prospectus. This article includes nine parts which are:Shui An Tina Chen the survey, the market environment analysis, the financial analysis, the plan conceptual design, the marketing strategy, the progress management, the risk management carries on the elaboration to analyze and to infer, and through to the project SWOT analysis and the demand analysis, the competition analysis, the market localization, the marketing strategy research. At the same time, the article focus on the project environment analysis, the market localization, the marketing plan to Shum an Tina Chen and try to make the commercial plan book truly to produce business to the property development the instruction function. The article place of innovation lay in through to the Lanzhou city market investigation and the research, starts successively to the Lanzhou market in the real estate project development and the marketing condition analysis, also from the customer demand, the market localization, the plot plan, the household design, the estate management, the market introduction and so on Omni-directional carries on the commercial plan, changed only has formerly paid great attention to the market introduction the marketing method. At the same time, the author through the real estate commercial plan actual operation evidence real estate commercial plan theory, causes the theory and the practice reflects the card mutually, expected can play certain instruction role to the property developer.Finally through analysis to national and the Lanzhou real estate policy analysis, investigation on Lanzhou city market, condition analysis on the real estate project development in the Lanzhou market, the union project risk management theory, Lanzhou city policy risk, the land risk, the region social environment risk, the development opportunity risk, the development cost risk, the management and operation stage risk to get conclusion:Overall, this project commercial plan book is practical and feasible, will definitely bring the complete success to the project, and will certainly achieve the target of real estate developer.