A Commercial Plan Of The JL Real Estate Project Of Qian Sheng Company

Due to the rapid development of the real estate market in recent years, marketcompetition intensifying, which is associated with land, house prices rising, people feel to buya house become a huge burden upon the shoulder of the.Real estate is closely related topeople’s life, directly related to the vital interests of the people.Since2011, the governmenthas stepped up to the real estate market macroeconomic regulation and control efforts,through a series of means, such as, the limit of credit, for purchasing price crackdown on realestate speculative behavior, and by increasing affordable housing construction, guarantee thesupply of housing demand.The present real estate developers of real estate project investmentmust be sufficient for policy research, in-depth research on the market, to sophisticatedfinancial calculation, feasible in policy, market needs, under the premise of economic profit,to invest.This article is about Gui Zhou sheng real estate development co., LTD in weining JLproject business plan in guizhou.This plan provide some reference for the implementation andinvestment decision of the project through the comprehensive analysis of the system.Firstly this article summarizes the domestic and foreign related literature about realestate project feasibility study, and introduces the research methods and research content ofthis article, and then describes the development status, organizational structure and personnelcomposition of the project developer in guizhou, guizhou sheng real estate development co.,LTD. And then the paper introduces the overall project through the project characteristic, theoverall project planning, project investment attract click project and the economic andtechnical indicators.In order to better grasp the market demand, this paper analyses the macroenvironmentfrom politics, economy and population, social and cultural. and the the real estatemarket in Wei ning is studied from the market capacity, land supply, supply and projecttype.In order to better market competitiveness analysis of this project, the paper select thefive projects of the same type, and the SWOT analysis of the project is carried on.On thebasis of analyzing the investment environment, then the market positioning of the projectandthe corresponding marketing strategy are determined.Then financial analysis is researchedfrom the total cost, project financing and financing plan, project sales estimates, project profitestimates and project profitability analysis. On the basis of the profit and loss balance andsensitivity analysis, and analyses the project may encounter risk, puts forward the riskcountermeasures.Through the study of this business plan, sales net profit margin of JL project is20.75%, NPV is120.7061million, the dynamic payback period of investment is about5years, internalrate of return IRR of19.95%,the profitability of JL project exceed the industry average.According to the sensitivity analysis,sales price has the greatest influence to the net profit ofproject.The project has a certain risk, but in a controllable scope, this study believe that theproject is worth the investment.