Research On The Development Of Zhangjiajie Hospitality Industry

Following the Zhangjiajie modern traveling development, the history of Zhangjiajie hospitality industry development was more than 20 years. So far, there are few scholarly research about the Zhangjiajie hospitality industry. Zhangjiajie is representative of tourism destination in interior remote districts, also is the main item of western Hunan development, objectively reflects the course of Zhangjiajie hospitality industry,, provides the countermeasure for its sustainable development, has the vital significance.Up to 2005, Zhangjiajie has kinds of reception facility 423 altogether, bed about 34,000, but the bed-use factor is low, many facilities leave unused. At present, the main questions that Zhangjiajie hospitality industry faces is 1st, the supply in excess of demand, the source of tourists is insufficient;2nd, off-season time is too long, the management of hotel is difficult;3rd, the hotel enterprise has not formed the brand superiority;4th, the management needs enhancement. This thesis studies from the Zhangjiajie hospitality industry development course, then analyzes the present situation, points out the extant question, and aims at the countermeasure of question. At present, the government of Zhangjiajie should consummate the macroscopic management and the profession management, formulate the development plan of Zhangjiajie hospitality industry and then obey;formulate the local laws and regulations, create good environment for the hotel enterprise;advance star-hotel construction, adjust hospitality industry structure;establish primarily coordinated system by travel agency. The hotel enterprise should subdivides the market and strengthen management by product design, organizational structure, specialized management, off-season management and so on.This article contents three parts. The first part has reviewed the development course of Zhangjiajie hospitality industry since the Zhangjiajie country forest park had been established, from the investment angle its discrimination is two development phases, and analyzed thecharacteristic of development. Next, analysis the present situation of Zhangjiajie hospitality industry from hotel scale, hotel economic type, star hotel constitution, hotel management and so on. The second part has analyzed the problem emphatically which Zhangjiajie hospitality industry faces, points out the difficult position which little-scale hotel faces. The third part, discuss the promoting of Zhangjiajie hospitality industry sustainable development from macroscopic management, profession management and hotel enterprise management.This article used on-the-spot investigation, the logical analytic method and history data collection method, unified the theory and the practice, proposed practical and feasible countermeasure for Zhangjiajie hospitality industry development.