Present Situation And Development Countermeasure Of Qixing Pepper Industry In Zhangjiajie City

Zhangjiajie City is located in the northwest of Hunan Province and is adjacent to Hubei Province in the north.It is a prefecture-level city with the development,construction and development of Zhangjiajie tourism as its main feature.The "‘Qizimei' pepper in Dongxi" is the most distinctive tourism gift of Zhangjiajie City.It is also the first choice for local residents to entertain guests and foreign tourists to shop and give gifts.Among them,the fermented food of seven sisters pepper is already in the whole province.The whole country has opened up the market and launched its own brand,which has played a great role in the development of agriculture and rural economy.But in the process of development,it is inevitable to find some deeper problems,such as the unreasonable distribution of agricultural levels,the slow growth of incommensurable,and the lack of market competitiveness of agricultural products.According to the development experience of related industries at home and abroad,the implementation of agricultural industrialization is the main way to solve the problems of agriculture and rural development.Hot pepper is a kind of crop with high economic benefit and one of the first choice crops for the adjustment of agricultural industry structure.Therefore,the relevant industrial chain of seven sisters of hot pepper has become the main goal of the Zhangjiajie municipal government to develop the industrialization of regional characteristic agricultural products.Through the construction of agricultural production bases,the application for registration of geographical indications products,and the support of leading enterprises to drive the industry,the farmers of Zhangjiajie City have been led.Industrial efficiency and commencements have both increased.In this paper,the method of combining empirical investigation with theoretical analysis is used to investigate the processing factories and planting bases of the leading enterprises in Capsicum industrialization.In view of the three links of raw materials,processing and market of the seven sisters capsicum industry chain in Zhangjiajie City,the problems of the seven sisters capsicum industry in Zhangjiajie City are analyzed and summarized,such as the seven sisters capsicum after long-term cultivation and guidance.Varieties degenerate,the ability of resistance to diseases and pests per unit yield and varieties decreases;the processing technology level is low,enterprises can only produce crude processed products,and the products of processing enterprises are homogeneous;the market function of pepper industry is not perfect,and the brand strength of enterprises is not fully developed,etc.Based on the relevant research materials at home and abroad,combined with the comprehensive agricultural and industrial system of the United States for the development of modern agriculture and the development experience of pepper producing areas such as Zunyi in Guizhou and Qingfeng in Henan,the corresponding development suggestions are put forward.The development concept of industrialization of characteristic agricultural products should be further strengthened;the government should take the lead in setting up information departments to guide enterprise production with market demand;and the enterprise brand construction should be promoted.The protection and application of geographical indication product labels and the development of chili deep processing enterprises provide certain theoretical basis and feasible methods for the development of the seven sister chili industry in Zhangjiajie City.