Research On The Problem And Countermeasures Of Automotive Industry In South Korea

Korean automobile industry has become a major pillar industries, therefore, to analyze the situation of the development of Korean automobile industry, pointing out its problems, and learn from the successful experience of developed countries, combined with the development trend of the international automotive market, pointing out the countermeasures on the development of Korean automobile industry and it has a great significance to the further development of Korean automobile industry.This paper use large amounts of data analysis, by analyzing the status of South Korean auto industry and overseas well-known automobile business success strategies, found the problems in South Korean auto industry, in order to explore the survival Strategy of the Korean Automobile Industry Development.This paper includes five parts. The first part is a brief introduction of the purpose of my paper, significance and research ideas. The second part describes the need for the development of Korea's automobile industry. The third part describes the experience of automotive industry of the United States, Japan, and Germany. Part IV and Part V are the core parts of the paper. They write the problems of Korean automobile industry, and also point out the recommendations for the future development of Korean automobile industry. Finally, it is the conclusion of this paper.Korean automobile industry has bright prospects, the paper aims to study the successful strategy of foreign country, to analyze the problems of South Korean auto industry, and then propose a solution of the development of Korean automobile industry.