The Research On Synergic And Informational Model Of Enterprise Competition

As organizational conformation, enterprise keep close touch with economic activity and development, so it is the theory of competition. With several hundreds' history of market economy and more than 100 years of modern enterprise, the theory of enterprise competition developed quickly. Such as conception, character, function of competition. In the process of competition of enterprise, the Michael Porter's stratagem, Resource Theory and Competence Theory make rapid progress, but with the change of circumstance, the traditional theory of competition can't fit well with it. A new model of competition comes into being.Paper includes three parts. The first part is theory, which include the synergic competition, information research. Based on the evolvement of competition theory, paper analyse the change of condition, paper try to make a new theory of enterprise competition, and it will success if we use the informational technology.The second part include the model of synergic and informational competition, the method to carry out model and the evaluation system of model.The third part is the case of Tsingdao beer corporation, Based on the application of model in the corporation, paper use the means to prove and modify it.