Development Strategy Study About China Railway Parcel Express Co., LTD

The enterprise strategy is an integral, long-term design and countermeasure for the existence and development in competition, which depends on the analysis of enterprise exterior environment and inner resources. The market competes more and more severely. Making right strategy plays an important role in the existence and continuous growth of enterprise. An enterprise must be temporary without strategy.China Railway Parcel Express Co., Ltd (CRPE) is a new type integration express delivery company. On one hand, with the continuously deepening of railway company reform, the railway system changes from the original industrial management into the professional one; On the other hand, because the competition between domestic and international express delivery enterprises is more and more severely, one mode express delivery company is hard to exist under the rapid market change. The emergence of CRPE satisfies these two requests of both railway reform and markets.During the study process on the strategy of CRPE, the author takes strategic management theories as the foundation, borrows the latest strategic research achievement largely from both home and abroad, and analyses and researches throughout on the exterior environment and inner resources of CRPE. Through the analysis of SWOT, the advantage and the inferior positions are listed in detail, and the opportunity and the threat faced in the front of CRPE are clarified. With the strategic target of constructing local top-grade express delivery enterprise, CRPE puts forward the strategy that carries out the big customer, creates a service-type enterprise, perfects the express delivery network construction, strengthens the logistics knot to the express delivery network, establishes the brand management, and searches for more financing methods. At the same time, some operable plans are put forward on the production, marketing, human resource, finance, information and corporate culture of CRPE.