The Study Of Development Strategy About M International Express Co.

This dissertation explores, how M International Express Corporation (hereafter shorten as M Corp. ) survives from its own inferiority and exterior threat, and keeps developing continually under the extremely intense competition background of international express industry.Firstly dissertation expatiates on the elementary theory of enterprises strategy management, and evaluates external environment M Corp. facing with this theory. And then it analysis M Corp.'s superiority, the inferiority as well as the opportunity, the challenges with the theory of competitive strategy and development strategy. In this section, the EFF& IFE matrix and SWOT analytic method are using to quantitative evaluation of the M Corp.'s strategic essential factors, which consequently provided rationale for M Corp. development. The dissertation takes the enterprises strategy management theory as the instruction, unifies qualitative and the ration organically, constitutes M Corp.'s development strategy including one point concentrated strategy, the variation strategy and the strategy of market developing subdivides. It, at the same time, provides the specific steps such as optimizing service of market guide, establishing standard of management system, establishing management information system, making HR countermeasure and ect.. In this way, the strategic plan implements together with administration of M Corp., supplies theory instruction and actual methods for its development and indicates the way for enterprise's further development.