Research On The Development Strategy Of DHL Express In Chinese Market

At the end of 1980 s,with China’s reform and opening up and China’s accession to the WTO,China and other countries increasingly frequent exchanges.Express industry sustained rapid growth.With the stimulation of the market economy,express industry as a sunrise industry growth and rapid development,there is fierce competition among express enterprises.In the implementation of the "The Belt and Road" strategy and the construction of free trade zone,RMB internationalization strategy continues to advance,we welcome a new wave of reform and opening up.China to achieve rational distribution through opening up,this is bound to promote the internationalization of China’s express industry.The most favorable to promote China express,to share the global concept.DHL,one of the world’s three largest couriers,by the American(Daley,Hillblom,Lynn)was founded in,in 1970.At the beginning of establishment,it is a transportation service company mainly for the west coast of the United States and Hawaii services.After47 years of development,DHL grew into one of the world’s largest international express.The annual sales of more than 35 billion U.S.dollars,employs more than 285000 people,more than 450 transfer centers.DHL has been growing rapidly since its establishment.The DHL Company as the object of study,we study by PEST analysis,using the literature research method and comparative analysis method,on the spot investigation method,theory of the form and the case method in-depth analysis of careful study in the Chinese market macro view,industry environment,the advantages and opportunities,facing the weakness and threats and core competitiveness,in order to determines the DHL in China’s development strategy,including functional strategy,business strategy and overall strategy.This reflects to some extent the express industry in China’s reform and development,reflecting its problems,but also for the domestic express industry into the international market,to provide a reference and guidance.On the other hand,we combined with the analysis of the business characteristics and forms of DHL,through the development of the target market,explore customer needs and services,courier service network development,thereby strengthening the relationship between partners.Finally,in order to ensure the realization of the strategic objectives and the smooth implementation of the development,this paper also designed a series of safeguards,for example,a positive corporate culture and team that can provide quality services,to a large extent,play acrucial role in the development and implementation of safeguards for the development of strategies.