| With the development of the express market and the increasing volume of express delivery,the problem of "the last kilometer" has arisen in the terminal delivery of express delivery.Under such an environment,the intelligent express cabinet for terminal delivery derivatives,which is dedicated to solving the "last kilometer" problem of express delivery,has been born.This paper takes Kaili Jinlinbao intelligent express cabinet as the research object to explore the development strategy of Kaili Jinlinbao intelligent express cabinet.Research and analyze the operation status and strategic status of Kaili Nearby Treasure Intelligent Express Cabinets.It is found that Kaili Nearby Treasure Intelligent Express Cabinets have the problems of single development mode,single profit,low profit and unsustainable development.In the strategic analysis stage of Kaili Nearby Treasure Intelligent Express Cabinets,PEST analysis model is used to conduct a macro analysis of the express market environment.Porter’s Five Forces Model and EFE and IFE models are used to analyze the intelligent express cabinet industry,The Kano user demand model is used to analyze the user demand type and priority of Kaili Nearby’s intelligent express cabinet,and the external environment and internal conditions of Kaili Nearby’s intelligent express cabinet are obtained.At the strategic selection stage of Kaili Nearby’s intelligent express cabinet,the SWOT and four-half dimensional plane analysis matrix,QSPM strategy matrix analysis,and ANSOFF analysis are used to find the new strategic positioning and strategic goal for the development of intelligent express cabinet,The company adopts the overall strategy of development and growth,adopts differentiation,market concentration and other competitive strategies at different strategic stages,and provides direction for the healthy and sustainable development of intelligent express cabinets through market penetration strategy,market development strategy and other functional business strategies. |
