Information Technology And Curriculum Integration For Marketing

With the coming of the 21th century, the modern information technologyof multi-media and Internet are changing people's living way and studyingway in a high speed. Information technology is not only the most importantcontent in current educational schooling, but also the most importanttechnology in educational reforms. Integration of information technologyand subject education is promoting the level of educational intelligenceand the students' master positions.The graduation thesis expounds the background of referring theintegration of information technology and subject education. Concept of"Subject Integration " was referred during European Industrial Period inorder to overcome the educational unbalance caused by the meticulousnessof social division. Today we promote educational performance in ourschools. Integration of information technology and subjects is becoming anew trend of schooling courses and has a historic meaning. We integratecomputer information technology and schooling courses in order to producea good educational environment, improve the students' positive enthusiasmand develop the quality of schooling.Therefore, integration of information technology and subjects isregarded not only as the subsidiary teaching method, but also as mergenceof information technology and courses schooling. It refers to protrudingpeople's master position in order to realize the mergence of human beingsand material information, Internet fictitious world and real world.Some contents in this article tell us that the nucleus of integration ofinformation technology and subject education is digital learning. With theuse of information technology in educational schooling, the learningenvironment ,learning sources,learning ways are developing digitaldirections. This article summarizes the basic ideology and aim tointegration of information technology and teaching courses and refers to itsbasic demand,explores several strategies in multi-media teaching environments,campus network environments, Internet environments and networkplatform development. At the same time, the article analyses thedevelopment of abroad integration of information technology and teachingcourses.It is well-known that we have emphasized stimulation-reaction fortwenty years. We let the learners have passive reactions about theexternal world, and regard them as the knowledge inculcation targets. Nowwe emphasize that learners are principle part in learning process, andcreate their positive enthusiasm. With the realization of learning process, abranch of cognition learning theory---building-organizing theory ispopularizing in western countries. Thanks to the many advantages ofmulti-media and Internet communication technology , they are suitable toset up building-organizing theory environments. In other words,multi-media computers and network communication technology can beregarded as an ideal cognitional tools to improve the students' cognitionaldevelopment. Therefore, the article emphasizes to introduce the origin,development and theory of building-organizing theory.We refer to information technology and market selling courses reformsaccording to the building-organizing theory. Explore the reform basicframe and insist the score sense of course and informationtechnology----"regard the students as the main part, emphasize thestudents and study by themselves". Explore a model for the students tolearn all their lives. With the use of computers, explore many teachingsources and modern teaching technology methods to learn during working.Use theory to lead practice, and use teaching results to examine the theoryand to improve the development of practice. In the meantime, explore theproblems in the reforms of information technology and market selling courses and refersthe developing direction.