Study On The Development Policy Of Characteristic Tourism In Liangcheng County

In recent years, with the Internet plus era, various industries have undergone important changes, industry is an important pillar of the tourism industry also has been challenged. The theme of the times required by the development of Internet plus tourism become a great potential of the industry has attracted widespread attention, the current Central Committee put forward the precise poverty, the region to develop the local characteristic tourism as a way of poverty alleviation.Liangcheng County as the central and Western Inner Mongolia and the Western County, not only has a long history, unique style, or tourism resource rich treasure. From the point of view of comparative advantage of tourism development, with core competitiveness of Daihai wetland tourism and red tourism resources, Cao Nian Manchu Manchu Township folk culture tourism resources from the point of view of the unique characteristics, is an important support for the tourism. Therefore, the development of tourism in Liangcheng province is not only able to prosper the economy, achieve the goal of poverty alleviation, but also can deeply dig the national culture, the objective of the protection of national culture.Characteristics of tourism resources is the basis for the development of special tourism. Therefore, this article mainly uses the literature material method, the on-the-spot investigation method and the SWOT method,carries on the omni-directional analysis and the research to the characteristic tourist resources of Liangcheng county. The from the status quo and characteristics of Liangcheng County, the characteristics of tourism resources are classified, then analyses the advantages of each category of attractions, after the advantages are summarized, from the overall perspective of the influencing factors of Liangcheng County, the development of tourism products do the induction and the summary. In Liangcheng County tourism competitiveness analysis. In this paper, the international popular SWOT method will Liangcheng County, the development of special tourism faced the advantage, disadvantage,opportunities and risks compared. Finally, it is concluded that:Liangcheng County development characteristic tourism. There are a lot of problems, the surrounding tourism market competitors many, but the advantages of tourism development quite obvious, state and Inner Mongolia Autonomous Region government to give preferential policies and good ecological and cultural factors combined will be able to quickly Liangcheng County Tourism upgrade to a new height, in the Ministry of Chinese and Western Inner Mongolia region create their "business card".The author on the basis of this, combined with the status of LiangchengCounty current characteristics of tourism development and product development, in the financial, monetary policy, the development of special tourism products, tourism service quality promotion, publicity and brand building, product development and from the point of view of the government of puts forward relevant policy suggestions, for Liangcheng County during the "13th Five-Year" planning stage of tourism development, and promoting rural economic development, achieve precise poverty provides the theory reference.