Research On The Problems And Counterplans Of Logistics For The Chinese Chain Business Enterprises

The chain business is a revolution of the retail trade, obtaining a development focused on by many people in China in 90' s in 20 century. As a modernized business model and organized form, it has the very strong vitality and the good future in our country. Logistics is basic content of chain business administration, and it is the foundation and important assurance of the chain business. The logistics is necessary when the social productivity develops to certain stage. The chain business cans not get away from logistics, and the distribution particularly is the key factor making sure the chain business carry out scale performance. The logistics system construction of the chain business enterprise is still placed in the entry-level stage currently. The current logistics method falls behind oppositely, bringing huge obstacle to the development of the chain business enterprises in our country and becoming the "bottleneck* of the chain business development. It is the important issue for chain business enterprises to Raise the management performance and lower the cost of distribution.The first part of the paper tells the related concepts of logistics and chain business. In the second part, author analyzes the modern logistics method for the general enterprises and the methods of distribution that is very important to chain business enterprises. In the third part, author tallying up the successful experience of logistics of the chain business enterprises, by analyzing the cases of the advanced chain business enterprises. In the third part, author analyze the problems of logistics of the chain business enterprises in our country, by analyzing the related data. The paper gives the improvement suggestions of logistics in our country at last, that will solve the problems mentioned above.The chain business in our country started lately comparing to foreign advanced countries. Under this background, the author mainly carried out the study and research about the logistics of the chain business enterprises, that will help chain business enterprises to raise economic performance and lower the management cost by promoting the logistics level.