Outstanding Strategy

Entering into WTO brings a good opportunity for China Small Business. With the transforming of China economy, the development of Small Business become more and more important. It takes a giant part in the China economy and society, not only inforce the energy of China economy, but also contribute to solving the problem of employment.This dissertation mainly foncus on the strategy of China Small Business. Firstly it looks back into the theory about Small Business Strategy, present the idea of Outstanding Strategy. Then it analyze the concept of Outstanding Strategy that find the unique position, carry it through all the tache of the value chain, continue strengthening it untill oustanding the market. It is the combination of the three basic strategies and a feasible strategy for Small Business. And then analyze the importance of Outstanding Strategy in the time of Attention Economy. After that is the theroy foundation. Based on the "Advance Mass Theory", Outstanding Strategy is good at innovation, specificity, low cost, accumulation and exclution. In a word, it is Outstanding Strategy that help the China Small Business win the market.In the last charpter, there is a case tells how to use the Outstanding Strategy.