Minmetals Steel Chengdu Co.,LTD Marketing Research

Minerals Steel Chengdu CO., LTD, a Professional entity for purchasing and selling metals, take part in the metal product exchange inside and outside China. With the furious competition in metal market, it is important for enhancing the power of entity that makes a marketing idea, using probable marketing strategy. So, the marketing strategy of Minerals Steel Chengdu CO., LTD was chosen.There are 7 sections in this paper as follows:Section 1, it is prefaceSection 2, it is a summarize about modern marketing theory.Section 3, there is a summarize about marketing environment of Minerals Steel Chengdu CO., LTD, the development history and synopsis of the LTD, and there is analysis about marketing competition environment in China, and the influence factures, and there is also the character of metals marketing.Section 4, talk about the problems in marketing actions of Minerals Steel Chengdu CO., LTD.Section 5, it is about choosing and making of marketing strategy of Minerals Steel Chengdu CO., LTD. And take a SWOT analysis on the company, after analyze the basic gist and industry structure in large metal commerce companies. And shows the marketing strategy of Minerals Steel Chengdu CO., LTD, how to choose aim market, how to enlarge market, and competition strategy in Minerals Steel Chengdu CO., LTDSection 6 is about 4Ps, product, price, place and promotion , marketing implementation and controlSection 7 is the conclusionThe idea and method in this paper will be used in the work of making and taking out of the marketing strategy in Minerals Steel Chengdu CO., LTD...