Study On Metal European Wood Windows Marketing In HY Company

The high speed development of Chinese economy, to the building decoration industry bringshithertounknown prosperity. Especially the European-style solid wood window market demand, lead to domesticand foreign enterprises have vied for the market and the further competition. Asthe famous Harbin woodenterprises-HY wood company, has realized theenterprise European-style solid wood window products ofthe original marketing strategy. Vary from minute to minute has been unable to meet market competitionenvironment mustbe perfect. According to the HY industry marketing board short. According to thecompany ’s marketing strategy,The studies of many marketing theories and learn from otherenterprise marketing strategy based on, the original marketing system adjustment.In this paper, first the theory of marketing research status at home and abroad are describedandanalysis. The next step for HY wood European-style solid wood window marketing presentsituation analysis and marketing strategy to lay a theoretical foundation for. The HY woodexterior industryenvironment, market positioning and enterprise marketing present situation and the existence problemanalysis. Finally, in product, price, channel and promotion of HY woodEuropean-style solid wood windoworiginal marketing strategy adjustment. And inthe organization, system, staff construction puts forward theguarantee measures for implementation.