Research On The Development Strategy Of Tangshan Aviation International Travel Service

The article is based on study of Tangshan Aviation International Travel Servicedevelopment strategy, strategic management theory applied in China’s travel agencyindustry, on the theory of reality to make some exploration, it is the most important theorysignificance; in the realistic meaning, this article studies the Tangshan AviationInternational Travel Service realized that the development of strategic importance, in an apositive attitude to the formulation and implementation of development strategy, thedevelopment of similar enterprises has important significance. The purpose of this papercan be summarized as, through to the Tangshan Aviation International Travel Service ofthe internal and external environment of study, exploring how to develop traveldevelopment strategy, as well as how to effectively implement the enterprise strategy. Toachieve the above purpose, this paper intends to apply the theoretical and empirical,qualitative and quantitative research methods, the travel agency industry developmentpresent situation as the background, research the development strategy of TangshanAviation International Travel Service. Strategic management theory is the theoretical basisof this article.In Tangshan tourism market competition, Tangshan Aviation International TravelService has a certain competitive advantage, but with the fierce competition betweentravel agencies, foreign travel service, travel into the website development, peopleconsumption demand and consumption level rise, the aviation brigade will have to adjustdevelopment train of thought, make the development strategy with enterprises face thereality. Study of Tangshan Aviation International Travel Service development strategy, weshould set out from macroscopical environment, using the PEST analysis method toanalyze the economic, political, legal, technical, social and industrial aspects of these sixconditions; secondly, through the Potter five forces model to analyze the industryenvironment; third, Tangshan Aviation International Travel Service by comparing theadvantages and disadvantages, and positioning of the opportunities and challenges,determine the development of enterprise competition strategy and specific implementationstrategy; finally, put forward the development strategy smoothly implementation of safeguard measures. In the theoretical study and practical research, this article in thefollowing shows certain innovative research results:1, Tangshan Aviation InternationalTravel Service set up the innovation and advance the strategic consciousness;2, identifiedmore operational strategic goals;3, set up as far as possible comprehensive strategysystem, and focus on travel agency the cultivation of core competitiveness.