The Study Of Developmental Strategy For China Shipbuilding Industry Equipment And Materials Group Chongqing Co., Ltd.

With the quick development of our country's economy and foreign trade, and especially under the new economic condition, China Shipbuilding Industry Equipment and Materials Group Chongqing Co., Ltd. ( the hereinafter named Chongqing Company) as the national trade enterprise in shipbuilding industry faces the new opportunity for development and the serious challenge from the marketing competition. China Shipbuilding Industry Equipment and Materials Group Chongqing Co., Ltd. develops very slowly, because of the misplay of decision-making, the outdated administration and restricted concepts.This article employs the principles of strategic management, combines the status and fact of Chongqing Company, and to dialectically, systematically, dynamically and comprehensively look on the advantages and disadvantages, the chances and threats of the Company, therefore to provide theoretic evidence for business stratagem which can help an enterprise exert its advantages, grasp and utilize chances, conquer its weak points and prevent threats. It practically analyze the industry background and strategic environment confronted the company, the article is to dialectically, systematically, dynamically and comprehensively look on the advantages and disadvantages, the chances and threats of the Company, to customize feasible business stratagem, to ascertain the key points and the difficulties which may encounter during the process of realizing strategic goal, and to work out appropriate strategic measures to guarantee the realization of developmental strategy foal.