Item Planning And Investment Analysis Of 62nd# Plot Of Ran Jia Ba In Chong Qing

Based on objective market inquisition and market orientation, according to many planning methods (e.g. investment plan, architecture plan, sales plan), this paper makes creative planning and operable design about the development of 62nd# plot of Ran Jia Ba in Chong Qing. Furthermore, the paper makes some directional investment analysis on it.This paper considers that item plan of real estate acts the role as think tank and close assistant of decision-maker of corporation. Development strategy in the period of pre-market) includes holding item orientation as a whole, developing the plan of product life-force emphatically and forming "the established policy" and important principle of building competitive product. It shows three steps of target market plan: market segmentation, choosing target market and market orientation. We must be aware of competitive advantage, distinguish the attractive segmented market, select overall orientation strategy and keep it through a series of behavior and communication.On the base of design analysis on the example of 62nd# plot of Ran Jia Ba, the paper mainly Firstly,red estate tactics; involves the following five aspects: Secondly, it introduces general situation of the item, including geography location, traffic condition, general situation of regional economy, regional development prospect, item plan index of the plot, general ichnography of plan around the item, present situation of the plot; Thiudly, the paper makes research on the real estate market of Chong Qing, which involves analysis of city economy characteristic of Chong Qing, macro-economy and overall conditions of real estate market(supply condition, investment condition, quantity Stat, of beginning and completion of building), analysis of macroscopic demand of real estate market and local districts plate market, market characteristic of district plates in 2004, item supply condition in the future and develop trend, facilities for life of traffic, education, and medical treatment, etc. Fourthly according to above analysis, the paper makes item orientation, before which it subdivides region market again according to different product types-housing and commerce. On the base of all above analysis, it orients the 62nd# plot as SOHO dwelling unit community, whose construction dimension reaches 120,000 square meter and area of main type of house ranges from 80 to 130 square meter. Architecture style is skyscraper which combines points and planes to pursue maximal afforestation ratio and aims to clients who purchase house for the firsttime or invest on it. The price of house ranges from 250,000 to 400,000 Yuan. In the paper, it analyses the basis of price orientation, market competition force of product and the train of thought of commercial market orientation, etc. which involves situation, traffic, cultural atmosphere, region facilities, resource of nature, prospect of district planning, market potential. Fifthly it is item economy estimate. Cost test is based on relational planning index of government, cost standard of building market of Chong Qing, price of product and sales plan, through which the paper carries out analysis of item cost, effect of price of land and finally attains estimate of economic benefits.