Research On Television News Softening In China

Since the late 20th century, television has been developing at a remarkable rapid speed.and becoming the minion of mass media. In the process of the development of TV reform, TV news become more and more important. For nearly two decades, TV news has experienced a series of change no matter from content or forms.The proportion of soft news has been rising day by day while forms of TV news are more and mor numerous and diverse.Softening of TV news extented our screen and attracted a lot of viewers.But many TV news programs devotioned to soften, presenting the tendency of entertainment.It totally aside from the purpose of the spirit of news and damaged the credibility of media.This paper firstly defines the meaning and performs of TV news softening.And then based on some examples, point out the reasons of it from the economic, cultural, readers' psychology and media, etc.Then, it tells us both the Advantages and disadvantages of TV news softening, at last,the paper gives suggestions on how to prevent TV news softening form deformity.