Inheritance And Breakthrough

Harmony YuXinWen literary approach, rich news writing content and form of the prodect since many press everybody have literary background. As the earliest communication was Mr Have British literature PhD, our sun, wei wei, ding, contradiction and other literature everybody also engaged in journalism. Although news and literature is two entirely different subjects, but in the news writing proper use of some literary technique, will undoubtedly increase expressive and appeal of news media, especially in the fierce competition environment, news writing proper use of literary technique can enhance the value of news and achieve better communication effect. At this point, we are learning model mu.Mu is our news publicity fronts outstanding leader,60 years on his news practice, formed a valuable academic point of view. Including news career management theory, news, talent cultivation, selects view etc. News, Whether in yenan jiefang daily, xinhua news agency, xinhua, or as a reporter at all during as President, mu continued earns a lot, and concludes the communication, features, prose, travel, wrote hundreds of thousands of words news articles and work summarizes theory. Many renowned as the classical model, enduring. Based on the affirmation of the achievements of mu to small incision, deep excavation, through the analysis of the characteristics of mu news works of literature, and from different angles, trying to explore the news of our practice mu current news style and concludes the significance of the reform of the news.In his mu 60 years of news writing, always have deep literature. He put forward the famous idea of "news", or "the three SanWenShi news", "news", "visual record of news" for our style of journalism, the reform and development for reference. The news works mu soak in a deep bookman temperament, often have addressed the technique of expression of the literature. This path, from the Angle of literary works of news mu analysis (except the news photography). In the practice of news mu, insist on SanWenShi news writing style, make the communications of the literariness and characteristics of economic develop incisively and vividly. So, the news work exactly why mu literary expression will be used? He is in the news in the creation of literary approach? This news works in contemporary literary technique to use our news style, concludes the reform will provide news, what beneficial experience? How should we again to the inheritance and development? This article mainly with some famous mu communications works as an example, this paper analyzes the literature works mu news and media, news and significance of literature on the inner link, in news writing "individualism", "new news story news" wait for a phenomenon, through the study of journalism works, trying to mu for China's current news practice.