| Of the three traditional media, TV with its unique advantages with the mostaudience. TV news program as the main form of the program in front of the TVviewers from the moment of birth. People in social life, through the dissemination ofinformation to understand the society, know the society, and the transformation ofsociety. The TV news program has become the main channel for people to obtaininformation from the outside world, TV announcer naturally became the focus ofpeople. TV announcers as television appearance, as the mouthpiece of the party andgovernment, shouldering the mission of information transmission. TV news programsin all program style, the strong political color, which is involved in theconstruction of social spiritual civilization. It undertakes the task, to convey theparty’s voice and the voice of the people, because of this, the news from the produceto the development has attracted the audience’s attention, often referred to as the mainprogram.However, with the development of media technology and the Internet, some newmedia have appeared, such as network, mobile TV, mobile phone, increases the scopefor people to choose the information, has a strong impact on the television industry.The audience at the same time information equally, the same news audience morewilling to choose the media presentation to obtain perfect information. Is also morewilling to choose to meet their aesthetic psychology news information to accept. Thishas brought no small challenge to the television industry. Television broadcasting onlyto improve the aesthetic value of its own, will it be possible to obtain the position inthe intense media competition, won the audience’s attention and recognition. TV newsonly, to re-examine themselves, and summarizes the suitable for their owndevelopment law, it may have lasting vitality. The law, should be a kind of to win thegeneral audience, can guide the TV news broadcasting rules guiding the more perfect,the author put it into the law of aesthetics. Marx once said, as long as there are humanactivity must with aesthetic activities, the aesthetic is the driving force for continuousimprovement of production activities. The news broadcast is an important part of broadcast creation activities, we have reason to discover the aesthetic law of newsbroadcasting. The author is based on this premise, this topic research.This topic mainly from five parts to complete research. The first part, the mainanalysis of the development of news broadcasting, as well as the current situation, theformer studies of news broadcasting aesthetic theory of the second part, mainly is theaesthetics and broadcasting some basic theoretical concept, and to find theintersection, broadcasting and aesthetic, third the fourth part, mainly is the mainmeans from the broadcast news writing with sound. Language and paralanguage ofaesthetic rules, summarizes the suitable news broadcast. The fifth part is theconclusion part, on the basis of broadcast creation law, concludes the aesthetic rulesfor news broadcasting development. |
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