| With the telecommunications business development and reform deepening land, domestic telecommunication industry within each big operators, the increasingly fierce competition between the trend in the domestic mobile communication industry performance outstandingly. Mobile operators in order to obtain more customer resources and a bigger share of the market often take "simple" and "the price competition by the advertisement propaganda," its drawback is obvious. This requires operators should take customer-oriented strategy according to the actual needs of customers, provide diversification, hierarchical, personalized service solution. Therefore, the customer relationship management (CRM) became telecom operators and increase revenue and profit, improve customer satisfaction and loyalty of effective tools. In the process of customer relationship management, in order to accurately and timely conduct business decision-making, and must be fully access to relevant data to support decision-making process assistant. In recent years, the rapid development of data mining technology to achieve this goal is the important means.This paper guangxi telecom now data mining technology application design and implement a detailed analysis and discussion.Firstly, this paper introduces the data mining technology, expounds the background of telecom data mining technology in the telecommunications industry trends and the necessity of the application.Secondly, the paper introduces the theoretical basis of the data mining, and introduces the concept of data mining, the main function and the method and the implementation steps and deployment strategy.Then, the actual work, this paper introduces the data mining technology application, including marketing telecom industry customer churn, customer response, customer satisfaction, application fields.Finally, this paper presents the application of data mining technology application and telecoms industries experiences of future prospects.. |
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