| Ebook of literal arts comes into being as a new form of literal arts'communication. At the very beginning, people are attracted by ebook only because of the freshness of the technology factor. However, it becomes a phenomenon of literal arts that is worthy paying attention to now. In the field of the communication of literal arts, Ebook has already challenged the role of paper book. Nevertheless, study on ebook of literal arts is only on the startpoint and calls for further research. The present dissertation tries to study the disseminator, the disseminule and the audience of ebook of literal arts by a thorough analysis with the combination of materialization and quantification from the perspective of literal arts communicationThe disseminator of ebook of literal arts includes professional online communication institutions and individuals. They tend to consider factors like commercial profit, audience entertainment, culture inheritance and self fulfillment when choosing literatures, which may be best-selling, classic or even personally favorite. The context of e-book of literal arts is also called e-text, which originate variously from classic literatures of paper book, to best-sellers, cyber-literatures and original ebooks. Ebook of best-sellers and cyber literatures seems more from the perspective of quantity. Features of e-text mainly exhibit in two factors, namely, form and content. The features of form suggest the imitation design of to paper book, the diversity of reading function and the flexibility of decoration. The features of content refer to the increase of original literatures, the emergence of online game subject and the banter style of content. Consumption features of e-text can be indicated by features of form and content of e-book of literal arts. College students take the most parts of audience of ebook of literal arts.Through investigation and survey analysis, artcle that compared with audience of paper book, audience of ebook are fashionable and to a large degree very active and reinless. In the Ebook of literal arts , fiction is the most popular. From the use of - to meet theory , this is closely related to audience demand. Audience demand for specific performance for game playing, escape oneiromancy.The uppermost problem in the process of the communication and development of ebook of literal arts is the dissemination of paper book of literal arts. From the questionnaire and the analysis of social and cultural background, ebooks and paper books will be coexistence long-term, and show diverse trends. Interactive communication between the two should be spread mainly to get the maximum effect. Furthermore, attention should also be paid to ebook of literal arts itself, that is, we should try to impove the format, the screen display and the network technologically and adjust the source and quality of literatures to meet the development of society and satisfy the mass aesthetic need. |
PDF Full Text Request