| Audience research in the field of communication research has been sought after by the learned scholars, scholars from different aspects of Cut, enriching the theoretical level of audience research, which Provided for the practice can be the basis of operation。This paper focuses on the civic consciousness of the audience, Combination of China's national conditions, Meet the social reality.Citizenship is the scope of legal concepts, stressing participation awareness, supervision of consciousness, sense of responsibility, legal awareness, etc. Inorder to cultive autonomous character of citizens. Chairman Hu talked about it during the course of the 17th people's congress, matching with our fact of democratization process of the legal system. After people take part in courses of mass communication, they are called mass audience. When mass audiences enter society, they named socialmen. In other words,audience and socialman is perfectly matched with each other during one man.So,taking part in communication is one of helpful course. In the beginning of this paper,I will analysis the concept of mass audience and its connotation,in order to investigate mass audience, socialman, summarize the dimensions of people's civic role, which defined in the following research and awareness of the audience of citizens to provide support. According to me, for the civic awareness activities in the dissemination of information were recruited to find three levels:Audiences'feedback; Audiences clue to the news media; Attitude into the audience to disseminate dissemination activities. In the end of this paper, I will emphasis about Propagation environment and civic consciousness of the audience, in the same time, there are three unity of opposites between the three groups, which come from communication by the two sides; townsmen'civic consciousness defand country peoples'; Medium is full of functions of monitoring environment which attackes management functions of some political agency. |
PDF Full Text Request