User Need-based Interaction Design Of Social Network Site Page Service

We are in the Web2.0 period. Social software likes Blog,Tag,SNS(Social Networking Site),RSS,Wiki is the core application.And social network site is the most potential trend.By the end of 2007,Facebook introduced Page service.This service is purposed to strengthen ties of users,engage user's communication,enhance user viscosity, and it is also hoped for building a new profit pattern.Right from the start,Chinese social network sites take Facebook as a standard model, and they folow steps of Facebook at all sides. June 2009,kaixin001.com released Page service named Organization&Celebrity Pages. July2009,renren.com released Page service named public Pages.In China,this is a totally new application or service,and seldom of researching.International researchers already get ahead in the field of user motivations and user needs about SNS and Page service.Uses of thier referentialexperience can help us to find out what user need is the core factor influencing gratification of domestic SNS Page service.This research includes literature investigation,case study,user study and needs analysis,interaction design and evaluation.In the phase of literature investigation,two SNS user motivation,seven user gratification factors,user need at home and abroad are gained by collecting and analyzing the related literature.In the phase of case study,Facebook Page has been analyzed deeply.In the phase of user study and requirements analysis,a user need & gratification factor model of domestic SNS Page service has been built.With using SNS user motivation and gratification factor abroad,interviews and questionnaire survey methods are used to obtain the data of related information about chinese users,and then two personas are created and task analysis are conducted in accordance with personas,with the results of task analysis as the basis of the latter interaction design.After that,a fast evaluation has been done.